AA_Arland
02-06-2008, 10:39 AM
Effective web design, from the simplest brochure website to the most complex web application, needs to involve an understanding of context. While user-centered design focuses on user needs/tasks, and information architecture focuses on content, these two aspects alone offer an incomplete picture. What is missing is the context: the environment in which the website or web application is used as well as the market in which it exists.
Exploring one aspect of this context, the business marketplace of competing companies/products/services, is the focus of this article. Our primary tool in this exploration is competitive analysis, which is an examination of the websites/web applications of your competitors.
Source : http://www.boxesandarrows.com
Exploring one aspect of this context, the business marketplace of competing companies/products/services, is the focus of this article. Our primary tool in this exploration is competitive analysis, which is an examination of the websites/web applications of your competitors.
Source : http://www.boxesandarrows.com